Ember Life Sciences
LifeSciences / Cold Chain Technology
The Brief:
Ember LifeSciences is revolutionizing the transportation of life-saving medicines around the world within the healthcare industry using its proprietary cold chain technology. At the heart of their innovation is the Ember Cube, the world’s first self-refrigerated, cloud-connected shipping box designed to reduce waste, save lives, and improve patient outcomes on a global scale. As Ember prepared for its Series A fundraising round, the team sought strategic support to refine their brand positioning, develop investor-facing sales and marketing collateral, and open doors to aligned capital partners. With bold ambitions and breakthrough technology, Ember sought to elevate their narrative and expand their investor network.
the involvement
Lee served as a strategic advisor across fundraising, sales, and brand development—shaping Ember’s investor narrative while strengthening its go-to-market strategy. Her work spanned everything from high-level capital strategy to hands-on execution, helping position the company for immediate growth and securing their Series A lead investor.
involvement
fundraising
- Advised on fundraising strategy, structure, process, and setting timelines
- Created and managed investor pipeline
- Updated data room structure and visual representations
- Refined Investor pitch deck for Series A investment, improved messaging and branding
- Made investor introductions and facilitated meetings
- Prepared executive summaries / briefs
- Developed competitive analysis / designed comparison chart
- Created Founder Bio / one-pager
- Supported CEO in fundraising efforts
- Conduct initial investor outreach if needed, filter and vet potential investors for more effective pitch conversations and outcomes.
- Collaborated on financial projections that would bring the company to $200M in revenue in 5 years
Sales & Partnerships
- Advised on sales strategy, pricing, sales materials, messaging, pipeline, sales processes, and pitches for each customer segment
- Created framework and designed B2B customer acquisition funnel and pipeline for investors to review during due diligence process
- Developed ROI calculator for prospective customers & partners
- Refined Strategic Partnerships / Sales deck
- Improved messaging & branding of the value proposition of the SaaS solution for potential customers
- Uncovered overlooked sustainability narratives, and revealed key selling points to boost market appeal
- Created visual representations of data sets to improve product value and brand communication for sales and fundraising
- Setup Company LinkedIn and Crunchbase accounts to increase brand visibility
the results
