Fenix Commerce
Delivery Intelligence/ ai
The Brief:
FenixCommerce is a SaaS platform helping DTC brands and retailers grow faster by offering AI-powered delivery date accuracy and shipping optimization. When Lee came on board, the founder was still personally managing most sales with minimal support. To scale effectively, the company needed leadership to build a sales team, implement a CRM system, close enterprise deals, develop a comprehensive marketing strategy, and refine all go-to-market messaging. Lee was brought in to drive this growth and lay the foundation for a more scalable commercial operation.
the involvement
Over the course of five months, Lee played a pivotal role in transitioning FenixCommerce from founder-led sales to a scalable, growth-ready organization. She built and managed the sales team, formalized performance metrics, refined go-to-market messaging, and implemented key systems across sales, marketing, and brand—laying the operational and strategic foundation for the company’s next stage of growth.
involvement
Sales & Marketing
- Established repeatable sales processes
- Implemented inbound & outbound lead generation tactics & strategies
- Refined sales materials and documents
- Improved sales demo process and materials
- Developed sales funnel & implemented software tools
- Migrated data & processes from CRM (Outreach to HubSpot)
- Created and launched new pricing strategy
- Oversaw marketing team of 20 people, edit/approved content
- Developed marketing and partnerships strategy
Revenue Operations:
- Built and managed sales team
- Created and executed hiring & onboarding plan, offer letters, compensation strategy & quotas, and set milestones
- Established weekly performance metrics & created reporting dashboards
- Collaborated & conducted interviews for category design project
go-to-market:
- Developed outbound processes & refined messaging
- Refined GTM messaging and brand positioning
- Formalized value proposition and ICP
the results
